Strategy is binding ends, ways, and means to a vision in order to construct a theory of victory. Strategy never stops. It is constantly evolving from the management of knowledge gained from tactical operations.

It is the art of choice.

All I know about cybersecurity I learned in basic training

Is the Internet a fortress to defend or a field of maneuver? 

How you answer that question will determine your approach to cybersecurity. A fortress mentality limits your responses to the tactical application of other technology. A field of maneuver requires and agile mind, keen observation, and the mastery of resources.

Your choice determines your strategy.


To Be or Not To Be

That used to be the question. Whether 'tis nobler in the mind to suffer the slings and arrows of the Internet or to take arms against a sea of troubles, and by opposing end them? A website - no more - now social media and the thousand natural shocks that flesh is heir to ... ay, there's the rub; ... must give us pause: there's the respect that makes calamity of so long life; for who would bear the whips and scorns of time, the oppressor's wrong, the proud man's contumely, the pangs of despised love, the law's delay, the insolence of office and the spurns that patient merit of the unworthy takes, when he himself might his quietus make with a bare bodkin?

Yes, the more things change, the more they stay the same. Yet, it is unwise to hide when business requires your presence in places yet unknown. To know the unknown unknown one must take action; and to know if the action taken is relevant you must measure; and for relevant measure you must have relevant standards. 

Are yours?


I'm Jack. I'm just getting around to getting started again. You know, changing direction, changing focus, a change of life. 

I love helping people, building things, and working on complex problems. The questions complex problems raise are fascinating. I've learned over my 30+ years working in organizational communication that most complex problems are rooted in communication failures. Words, language, context, connection are all important to being heard, understood, and producing the desired the result.

Strategy and messaging are important, but they are useless if you aren't connected to your customers current or prospective.

Sounds simple enough, right? Complex problems are usually layered simplicity.