Strategic Communication, Public Affairs, Public Relations counselor specializing in making an impact through networked communication.
How well are you casting your net?
Like politics, all business is local. However, local no longer connotes geographic proximity. As a business, your most important mission is to be in the mind of the next person needing you. What is your marginal sales cost? How much does it cost you to make one more customer? Are your nets configured for a haul? What is your network effect?